Mice Insights

BRUSSELS, 25 June 2026 (MICE INSIGHTS) – What happens when you take 10 top-tier Belgian MICE professionals, fly them out of Brussels, and drop them into Europe’s most legendary alpine playground? You get a three-day masterclass in how to elevate corporate incentives from “just another meeting” to absolute peak performance.

Invited by Engadin St. Moritz Tourism and the Switzerland Convention & Incentive Bureau, this select group pulled back the velvet curtain on St. Moritz from 14 to 16 March 2026. Their mission? To test-drive the region’s legendary blend of high-end hospitality and raw alpine power.

Elegance meets relaxation

Forget stuffy, windowless hotel conference rooms that drain your team’s creative energy. The Engadin valley offers a fresh breed of corporate oxygen.

“Engadin & St. Moritz offers a unique harmony between world-renowned elegance and unspoiled alpine nature,” says Myriam Winnepenninckx, Manager Meetings & Incentives for Belgium & Luxembourg (BELUX) at the Switzerland Convention & Incentive Bureau (SCIB).

“Surrounded by lakes, forests, and glaciers, the destination extends into authentic villages and inspiring landscapes. It offers not only breathtaking scenery but also light and a rare sense of space and focus —ideal for meaningful meetings and incentive experiences,” explains Myriam.

The sheer scale of the landscape provides an instant mental reset, making it the right place for high-stakes brainstorming, team alignment, or just a well-deserved experience after a productive year. If you want your team to think big, you should give them big views! 😉

Clockwork logistics 🚂 ✈️

A premium incentive or business event lives or dies by its logistics. Nobody wants an executive arriving at a retreat stressed out by travel delays. Luckily, the Swiss have turned transit into a literal art form.

The adventure kicked off with a smooth, direct hop from Brussels Airport to Zurich via Brussels Airlines. But the real magic started when the group boarded the Swiss rail network for the journey up into the Engadin Valley.

Punctual? Obviously, it’s Switzerland. But it was the cozy postcard-perfect scenery rolling past the windows that stole the show. For MICE planners, this isn’t just a train ride; it’s a networking lounge on wheels where attendees can decompress, connect, and watch the Swiss Alps put on a show. Planners choose the route, style, and ambience, while the Rhätische Bahn (RhB) provides tailored train arrangements and onboard services on request.

A tale of two vibes

When it comes to venues, one size definitely does not fit all. To show off the valley’s impressive range, the group checked into two different, but equally brilliant, hospitality concepts:

⭐⭐⭐⭐  Hotel Laudinella Group: Need flexibility, space, and a spot that can handle dynamic group energy? This is your basecamp. With practical, highly functional meeting spaces and multiple diverse dining options under one roof, it’s a dream for planners who need a versatile canvas for complex programs.

⭐⭐⭐⭐  Hotel Saratz: This property dials up the tranquility in charming Pontresina. Think elegant design and wellness facilities that define the ultimate “incentive reward.” It’s the ultimate choice for high-end groups looking to unwind in style.

The Grand Finale 🥂

Of course, you can’t visit St. Moritz without a taste of historic glamour. The culinary climax of the trip took place at the legendary ⭐⭐⭐⭐⭐ Grand Hotel Kronenhof. Surrounded by historic grandeur and treated to flawless fine dining, the Belgian delegation got a firsthand taste of what a true VIP gala evening looks like in the Alps.

For Belgian planners looking to ditch the predictable and give their clients something truly extraordinary, Engadin St. Moritz hits all the high notes —not only in winter, but across all four seasons. It has the Swiss reliability you need to sleep soundly at night, wrapped in the kind of prestige that makes an invitation unforgettable.

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🟩▶️  Catch a glimpse of the outdoor adventure organised by Michaela Jenal & Marco Balz, complete with dinner grilled over an open fire:

👉 Ready for the next adventure? Read part 2: Corviglia & Diavolezza: elevating events above the clouds