By Viviane Vaz
The 2025 IMEX Frankfurt edition demonstrated that the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry is adapting and moving forward. During the fair, key themes like AI, sustainability and wellbeing emerged as influential trends.
The global event showcased a resilient industry, with a focus on human connection and the value of face-to-face business.
Here are some key takeaways from IMEX Frankfurt 2025:
🧘🏻♀️ Wellbeing as a Key Experiential Factor
The event highlighted the importance of wellbeing in event design, with attendees exploring strategies for creating positive and engaging experiences.
🙌 Trust and Transparency
Panels and discussions at the event emphasized the importance of trust and transparency between event planners, agencies, and suppliers.
🧑🏻❤️💋🧑🏾 Human Connection & Face-to-Face Interaction
Despite the increasing use of technology, the event underscored the importance of face-to-face interaction and the value of live events for building relationships and fostering collaboration.
🤖 AI & Sustainability 💚
While not the main focus, AI and sustainability have also been recognized as important trends in the MICE industry, with event professionals exploring how to integrate these elements into their event planning. Our view is that these elements are currently contradictory, as AI systems are the opposite of environmentally sustainable. We may discuss it later on.
💌 Experiential Design and Emotional Journey Planning
The event emphasized the importance of experiential design and emotional journey planning to create memorable and engaging experiences for attendees.
✅ Business Pipelines
The 2025 edition of IMEX Frankfurt saw a significant increase in one-to-one meetings and pre-scheduled appointments, indicating strong business momentum within the MICE sector.
🌎 Global Diversity
IMEX Frankfurt 2025 showcased a diverse range of destinations, venues, and technology providers, demonstrating the strength and global momentum of the MICE industry.
Mice Insights 
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