Mice Insights

Every year IMEX Frankfurt, a major international exhibition for incentive travel, meetings, and events, attracts a large number of participants. The numbers are nearly back to pre-Covid era.

Mice Insights independently collected IMEX data and created two charts to help you visualize these numbers.

Note that the pandemic led to the cancellation of IMEX Frankfurt in 2020 due to concerns about the spread of COVID-19 and health restrictions in Germany, including the state of Hesse where Frankfurt is located. 

The first graph below shows the evolution of the total number of participants, including suppliers (exhibiting companies) and buyers (agencies and independent professionals):

And this last graph shows the evolution of the number of buyers. Were you among them?

We turned the Covid page, but geopolitical conflicts, international trade and finance issues, and increasingly unpredictable weather phenomena continue to affect global travel and events. However, this edition of IMEX 2025 served to show that the MICE industry keeps adapting and moving forward.

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P.S.: Do you have a lot of data available on your MICE company and don’t know what to do? Would you like us to analyze your numbers and create a data visualization? Contact us! 😉